The name alluria came from the word allure with a twist of a female name. She is the goddess of desire, she is elegant, sexy, intelligent and independent. Even though no man can resist her, she does not need no men.

alluria is a fragrance designed for mature and confident women around the age of 25 to 55. When I think of the word "alluria", I picture women that are so confident and beautiful that people around them can't help but love and admire them, like goddesses. The logo is designed with graceful serif font and lower cases suggesting her low key but strong presence. The bottle is designed with a streamlined shape to represent the female charm. The elegant and majestic aesthetic is conveyed through the silk-like layers gently hugging the bottle.